Mention the word Levi’s and most people will probably think about their pair of beloved denims that seem to virtually outlast just about any article of clothing they have ever owned. Well, Levi’s is certainly keeping up with the times, and their latest product is not yet another kind of cut for a new pair of jeans, but a cellphone instead. Yes, ModeLabs Group has just announced the first Levi’s cellphone in Hong Kong - and I wonder how the handset’s sales would do in a territory where folks seem to change their cellphones far more often than their underwear.
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